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In this article, we’ll explore how to rank number one on Google, even if you’re new to SEO. Using these techniques, I grew a local business’s organic search traffic by 889%. These aren’t generic tips that will be outdated by tomorrow; instead, you’ll learn what works now and will continue to work in the future. For this demonstration, I’ll build an SEO campaign from scratch for a random HVAC business serving Chicago. Let’s dive in!

Key Takeaways

• Start with existing keywords: Export and analyze your current keyword data to find high-value opportunities.
• Cluster keywords by location and intent: Group similar keywords to create targeted content.
• Fix keyword cannibalization: Ensure each keyword has a dedicated page to avoid competing against yourself.
• Optimize content for relevance: Use NLP tools to make your content more relevant and comprehensive.
• Create and promote linkable assets: Develop content that attracts backlinks and use digital PR to promote it.
• Improve user experience and conversion rate optimization: Simplify your website design and focus on clear calls to action.

Building Your Keyword Database

The first step in any successful SEO campaign is to build a comprehensive keyword database. This involves two main tasks: exporting existing keywords and performing a keyword gap analysis. Start by copying your domain and entering it into SEMrush’s Domain Overview. Navigate to Organic Research, click on Position, and export the data. Paste this data into a spreadsheet for further analysis.

Analyzing Keyword Value

Once you have your keyword data, the next step is to analyze the value of each keyword. Look at the CPC (cost per click) to determine which keywords are most valuable. High CPC indicates that advertisers are willing to pay more, suggesting these keywords are worth targeting. Filter your keywords by CPC to identify high-value opportunities.

Clustering Keywords

After identifying high-value keywords, cluster them by location and intent. For example, group keywords like “furnace repair Aurora” and “AC repair Lake Forest” together. Use conditional formatting in your spreadsheet to highlight these clusters. This will help you see where there are opportunities to improve your rankings.

Fixing Keyword Cannibalization

Keyword cannibalization occurs when multiple pages on your site target the same keyword, causing them to compete against each other. Use tools like Screaming Frog to crawl your site and identify instances of keyword cannibalization. Consolidate these pages into a single, well-optimized page to improve your rankings.

Optimizing Content for Relevance

Use NLP (Natural Language Processing) tools to optimize your content for relevance. Tools like Rankability can help you identify important keywords and phrases that should be included in your content. Create a first draft using AI tools like ChatGPT, then refine it to make it more relevant and comprehensive.

Creating and Promoting Linkable Assets

Develop content that attracts backlinks, such as data-driven articles or comprehensive guides. Use digital PR services like Search Intelligence to promote these assets and secure high-quality backlinks. This will help improve your site’s authority and rankings.

Improving User Experience and Conversion Rate Optimization

A well-designed website is crucial for both user experience and SEO. Simplify your website design, focus on clear calls to action, and remove any elements that cause decision fatigue. Ensure your contact information is easily accessible and that your site is mobile-friendly.

Conclusion

By following these steps, you can significantly improve your SEO performance and rank number one on Google. Start with your existing keywords, cluster them by location and intent, fix keyword cannibalization, optimize your content for relevance, create and promote linkable assets, and improve your website’s user experience. These strategies, when combined, will help you achieve long-term SEO success.