Categories: FAQs Web Design and Hosting, SEO Search Engine Optimization (SEO)

What are SEO Best Practices With Title Tags and Meta Descriptions?

What are SEO Best Practices With Title Tags and Meta Descriptions?

The best practice with local SEO for your business marketing is your title tags to stay within 50-70 characters in your title of the pages on your website. We have found adding more than one single keyword in your title can be of value. Make your titles very clear with primarily focusing on marketing your message, product, brand, or service. You should also add your business name to the front of the title tag. Always make sure that you are using proper HTML markup in your web design to help with the best performance in SEO with your Omaha Business.
The great content (text and graphics) about your business!

Our best local SEO practices that we recommend for meta descriptions is to keep them within 150-170 characters. You should be totally focused on the marketing efforts of the meta description since it has a high impact when a visitor is going to click on your listing with the search engines. Describe your business, products, and services that will motivate your visitor to click. Leveraging your meta description combined with good coding will be a great benefit to your Omaha SEO efforts.

Perform meta keyword descriptions by adding a few keywords, but none of the major search engines use meta keywords. The reason that you may want to consider still going down the meta path is there may be a search engine that is still using them, and also, you are demonstrating to large search engines that you are performing in the best possible manner with using proper standards and practices in your web design.

Last, be sure to go back and evaluate the performance of your title tags and look at your CTR (click through ratio) and review the performance of your meta description. Recheck the HTML coding in your web design if there is a problem. You may need to try different verbiage to ensure that your business is performing to reach your business goals.