SEOWeb Design, Hosting, and SEO Blog
Whether it’s an extension of your business card, or a more in-depth presentation of your company and/or services, an online presence is essential to your business today.
Currently, there are nearly 200 million active websites worldwide. Every second, three new websites are created. The challenge is that one page of search results can only show 10 of them. So, to market your website in a competitive online environment, it is important to implement some good promotion techniques.
Time passes very fast. Not long ago, we were planning the best marketing strategies for 2021, and soon they will need to be redefined and updated for the following year.
If you are about to launch your first website, or if you wish to revamp an already existing one, then it is time to prepare the marketing of this site for 2022.
No matter how revolutionary your product is or how good your web design is, if it is not visible to a large number of potential customers, it will not have the desired impact on your business.
Here is a list of 8 things that will help you market your website in 2022.
Inbound Marketing is King in 2022
Inbound marketing aims to attract prospects in a natural and engaging way. This approach is totally in line with the new buying process of the consumer who prefers to be the only decision-maker. This means that he or she can find out about the product themselves by looking for specific characteristics, details, and related customer opinions. It appears far less intrusive and carefree; therefore, being largely scalable.
The advantage of inbound marketing is that a company’s prospects are already qualified. In other words, they are already interested in the brand, since it is their own research that has led them to the company’s website. This implies that the products or services you are offering are exactly what they need at that moment.
In order to succeed in an inbound marketing strategy, it is necessary to communicate an authoritative image to the target in order to establish a relationship of trust. For this, content marketing associated with SEO is the winning combination.
Content marketing is the process of distributing informative information to customers and prospects. It adds real value and establishes a great reputation in your industry. Any content can bring added value to position yourself as an expert. It can be:
- An article
- A podcast
- A video
- An email
- A slideshow
- A white paper
- A guide
- An interview
- …and many others
We’ll explore some of the most powerful ones in this article.
1) Search Engine Optimization (SEO)
When you know that 91% of clicks are made on the first page of search engine results, you have every interest in being visible at the top of the list. To achieve this, you can either promote your website through temporary paid ads, or you can invest in a search engine optimization (SEO) campaign.
By investing in advertising, the company pays for the short-term exposure of the site without having to conform to Google. But this means that the day the company stops paying, the website goes back to complete anonymity. If you want to build a lasting presence, it is better to focus on organic searches; therefore, SEO.
Search Engine Optimization (SEO) is basically the process of appearing in the top results of a search engine without paying for advertising. To meet the requirements of the search engines’ algorithms, many factors are taken into account. These include:
- The technical aspects of the website (loading speed, security, responsive design, etc.).
- The quality content in relation to the requirements of the algorithms (keyword, tags, etc.).
- The use of internal and external links.
What makes SEO such an effective form of advertising is that, as customers, we don’t perceive it as advertising. Therefore, we willingly click on such results, and we consider the given company as a reliable source of information already at this early stage.
If few people are interested in what you offer or are not even aware that your solution exists, you may be able to reach out to people in closely related niches and build your own market.
Moreover, rankings are not the only important aspect of SEO. An SEO strategy can improve the overall environment of a site, which means that your reputation and popularity will also be boosted. You will benefit from direct traffic coming, not only from search engines but also from indirect traffic originating from social media or backlinks pointing to your site.
2) Content Marketing
Content marketing remains and will continue to be a major acquisition lever in 2022. It is one of the most important digital marketing strategies. Search engine algorithms will keep on emphasizing quality, well-optimized content that brings value to internet users and generates links.
If you are reading this article, it clearly proves that having a blog is a very good form of advertising. Running a blog is also building your brand and establishing your company as an authority in its field of expertise.
Using free tools such as Google’s Keyword Planner, you can check which keyword phrases related to your business are of interest to the targeted audience. Based on this, you should create engaging content that answers potential customers’ questions and dispels their doubts. In this way, you also create additional pages on your website, indexed by Google. The more valuable subpages you have, the better your website will rank in the search results.
The main advantage of a content marketing strategy is that it allows companies to gain credibility and trust. In a digital world where the customer is bombarded with ads and other sponsored content, your company can stand out by providing useful and informative content. This type of content is a good way to develop customer loyalty.
In 2022 and beyond, blogs and any other forms of content will be increasingly aligned with a websites’ marketing strategies. This will make the content more and more oriented to support the sales process. More direct measurement of the impact of the content marketing strategy on sales will become possible.
When creating your content, it is important to keep in mind Google’s E.A.T. philosophy. This acronym stands for Expertise, Authoritativeness, and Trustworthiness.
3) Resources Hub
Generally speaking, a resource hub is made up of high value-added content, such as:
- White Papers
- Dossiers
- Tutorials
- Webinars
You can even create a glossary with definitions and explanations of technical terms related to your industry. Doing this will drive other experts in your industry to link to this high-quality content. The more backlinks you have, the more your website’s visibility will increase. To encourage the spread of these resources, you can add sharing buttons for social media.
4) Email Marketing
Do you think that email marketing is an ineffective tool because you see people receiving a dozen promotional messages a day that automatically end up in the trash bin or spam? Well, everything changes if you come up with some juicy content.
A properly planned email marketing campaign will keep your audience engaged. It will build a responsive community that will regularly visit your website. Collect the email addresses of potential customers. Once you have them, you’ll be able to remind them of your website at the right time by providing discounts or information about new products.
If your website is not yet launched or is about to be redesigned, use your mailing list to announce it! Create an email with a teaser, including:
- A countdown to the launch of your website to build anticipation. Repeat this every 3 days, gradually revealing the upcoming changes.
- A discount coupon to all subscribers who invite their friends and family to join your mailing list before the website launch. If you don’t sell products, you can offer free practical content or a trial offer to your service.
And if your website is already online, there are other solutions to encourage your subscribers to visit it:
- Organize a contest or scavenger hunt, in which they have to find a hidden item on the site.
- Send your latest blog posts at regular intervals.
- Offer a survey on the functionality and usability of your website.
5) Social Media Marketing
Today, social media has an important place in the consumer’s buying process. It provides the opportunity to observe the interactions that a company’s publications cause and to exchange directly with prospects in order to find new customers. This is what we call social selling.
The volume of information that can be found on social media is immense. It induces a specific knowledge of the target and its current problems, which gives the possibility to broadcast the right content at the right time in order to capture its attention.
Social media also offers very useful advertising tools to make your website known. You can choose between sponsoring publications or creating marketing campaigns on the main platforms such as:
They all offer to add call-to-actions to your posts in order to encourage users to visit your website.
Another strong feature of these ad systems is the A/B testing. You can test different formats, visuals, or targets and create campaigns with the best possible return on investment. For each ad, you have useful statistics to improve your strategy.
The goal is that once the contact is established on the various platforms, whether directly or indirectly, the prospect will go visit your company’s website.
6) Video Marketing
Since the demand for video content is growing, you might as well meet that demand as much as possible. To do this, you can create a YouTube channel and integrate the created videos into your blog posts, as long as they are related to the discussed topic. You should see a bounce rate improvement in your Google Analytics and other similar tools.
The presence of quality video content is actually one of the many positive signals that Google’s algorithm takes into account when ranking its websites. Make sure your video is well-optimized for SEO. Since the goal is to help Google understand the content of your video, you can also provide a transcript to help Google decipher every word of your video.
When publishing videos, remember that there is a search engine on YouTube, so it is important to properly name the video. The title should have keywords by which someone could search for a given content. Inform your audience of the type of video as well.
If you add a video describing a product, give a link to your website in the description below. Try to encourage viewers to write comments under the video and be sure to respond to them with a helpful link from your website.
7) Google My Business
Google My Business is a free business card for your company displayed on Google and Google Maps. It is especially recommended for local SEO and companies that offer their services or products in a specific area. It is worth doing it as soon as possible and in a professional and reliable way. A well-updated business card will be better positioned, as well as better received by potential customers.
An example of how a company can gain customers thanks to Google Maps is when you search for “restaurant near me.” Google then shows you the nearest points where you can eat, along with a quick navigation option to the chosen place. This place can be your company.
Setting up such a business card is very easy and does not require any IT knowledge. What you should prepare is a brief description of the company, quality photos and useful data such as the opening hours and the most popular services.
The established business card should then be activated by verification. The verification involves sending a postcard with a code to the specified address of the location of the company. The code has to be entered in the account settings.
When your company’s Google My Business is active, you should think about promoting it. This will affect the position of our company in the SERPs (Search Engine Results Page) as the search results are closely connected with Google maps.
8) Referrals and reviews
The most effective and cheapest advertising outlet in the world is your customers. Another person’s opinion is a fundamental factor that determines whether a customer will use your services or not.
By offering high-quality products and services, your customers will want to share their satisfaction with the world. They will be happy to publicly recommend you to others. Simply ask them for a testimonial, which can come in various forms:
- Likes on Facebook and other social media platforms.
- Reviews on social media platforms.
- Reviews on Google Maps.
- Paper testimonials, which you can post on your website.
The more you have the better, but you can get leverage from the first satisfied customer.
What digital marketing strategies will you try in 2022 to market your website?
The years 2020 and 2021 have caused a number of upheavals; yet, the general model for a marketing strategy is not much different for the upcoming year. The difference is in your specific marketing goals and KPIs (Key Performance Indicator).
You’ll need to take a close look at how you stack up against the previous year. But before you decide on any of that, you need to have a solid foundation and a clear game plan.
Once you have found the best web hosting, built your website and written your content, it’s time to optimize it. Which one of the mentioned digital marketing strategies will you try in 2022?
Entrust the marketing of your website to Websnoogie
There are many marketing channels and forms of communication that can be of great help to achieve success in promoting a website in the long term. However, they require a substantial amount of dedication and time, as well as advanced technical knowledge and access to analytical tools.
If you’re not exactly a marketing expert, entrust the job to trained specialists at Websnoogie Omaha SEO. An experienced team will help you build you a name in your industry. They will constantly monitor and analyze the achieved results and, if necessary, update the strategy.
If you care about the effective marketing of your website, this solution will be the most beneficial. Why? Because it is difficult for one person to simultaneously deal with positioning, communication in social media, content production, and the creation of various advertising campaigns.
By choosing Websnoogie, you’ll have dedicated experts working on your website’s visibility through innovative promotional activities tailored to your business objectives. Get in touch with our local customer service at (402) 813-4034 so we can start working on your project!
