Pinterest is a social community, so a board that reads like an ad gets ignored. People follow boards that give them something to save: photos, quotes and ideas. These ten ideas fit any social media marketing plan for an Omaha business.
First, add a few boards that are not about your products. Inspiring photos, funny quotes and eye-catching pictures build a following. Once people follow you, you can promote what you sell.
1. Build a visual online catalog
If you sell physical products, show them well. Sort them into boards. A garment store might have one board for women’s clothes, one for men’s and one for kids. Add the price to each picture, and link each image to its product page on your website.
2. Keep your boards growing
A quiet profile earns little, so add new pins often. Schedule pins to stay on track. Join the community to see what is trending, then decide what to pin and re-pin. Add a few new pins each week; our social media marketing plans cover the content for you.
3. Show the human side of your brand
Show your customers what happens behind the scenes. Share honest, funny stories about your company. People respond to real people, and these pins tend to earn more re-pins.
4. Pin your events
Make a separate board for each event you host. Pin speaker profiles, photos and highlights. Add a short note to each photo, and mention any workshops.
5. Make a board for a new product
Open the board before the launch. Pin photos and features to build interest early. Ask people for feedback. Some of it may be negative, but you learn what people think. Put “Omaha” in the board name to attract local visitors. This is simple social media marketing that costs only your time.
6. Offer deals to your followers
Reward your Pinterest followers with coupon codes. Leave a link on the board that goes to the product page, so customers can click through and use the code.
7. Build a video gallery
Pin video tutorials, clips from a webinar or conference, or a commercial. Add annotations that ask viewers to pin the video or visit your profile.
8. Ask people to comment, like and re-pin
Do not leave it up to chance: ask. For example, pin a photo and ask followers to guess the place in Omaha. Use each new pin and board to talk with people. Reply to each comment you get; that is how social media marketing turns pins into conversations. Thank people who re-pin your images and answer questions in the comments.
9. Watermark your images
Most pins you see have been re-pinned. After a few re-pins, people forget who made the picture. Add your web address or logo to each image so viewers can see where it came from.
10. Learn what your customers think
Make a board for a product you are developing. Watch how followers react, and invite them to say what they like and what they do not.
Want help with Pinterest?
We plan and run social media marketing for Omaha businesses. Our plans cover content, community and ads, and we report your results. See our social media management packages, or call us at 402-813-4034 any day from 7 am to 10 pm. For wider Omaha marketing help, ask about our SEO plans from $190 a month.
