They’re many things offered on the internet to make your painting company more visible, but making decisions on how you promote your business is from the return on investment. The question is then how much money are you spending compared to how much money that you are making from the app or company that you hired? Some of the best solutions are things that you can do on your own to produce better web results. Below are a few things you can do to make your painting company rank higher on the internet.

1. List your painting company in pages and directories including Yelp, Facebook, Yellowpages (online), Linkedin, and Google Plus. Add places you are going and pics of you! Also, add hashtags to your location on Google Plus and Facebook using “#Omaha,” for example. Linkedin provides an excellent demographic to show your painting services.
2. The more pictures and videos the better! Post your pictures of your work, your clients, and even their pets on your website (don’t tell me you don’t have a website?!), and social media every chance you possibly have. Install apps on your mobile phone to make it easier to get the pictures and videos of your painting jobs out there.
3. Advertise when necessary! Create a targeted ads on Facebook (or just post pages from your website), and then boost the post during your busier times of the year. “Boosting” a post cost $1 to $20, and you get to select how much you want to spend.
4. Get reviews on Google and Yelp! Reviews are an excellent way of showing what great work your painting company does and validates the quality of your service when meeting your customers. Google reviews can help your visibility in search.

If you have any questions about increasing your visibility, or you need help with a website, feel free to call our [tooltip id=”637dee41055251043d93588054975b44″]Omaha web design[/tooltip] and web hosting company at 402-813-4034 or fill out our contact form.[tooltip type=”box” html=”Omaha Web Design, UX, UI Web design” box_background_color=”#eeeeee” box_opacity=”0.85″ box_flg_width=”on” box_padding=”10″ box_border_color=”#3F3F3F” box_border_width=”1″ box_border_radius=”0″ id=”637dee41055251043d93588054975b44″ /]

If you are an independent contractor or a small business (one or two man show), you hopefully are on the web. Recent statistics show that 87% of all small business or contractor work is found on the internet, but the problem is only a small percentage of contractors have a website. Most contractors depend only on Facebook and the Yellow pages (internet). Without a website, you decrease trust, and when a client calls, they have little information on what your business is about and it is harder to make the sale. Also, a lot of people will not call you, but they will fill out the contact form on your website. The small business contractors that we are talking about here include: Below is a good checklist and tips to getting noticed on the internet:

1. Get a website! – A small investment can potentially save thousands in Google ads.
2. Test the market with your business branding. In some markets, a personal brand may perform better than a company brand (using your name instead of a company name).
3. Facebook Page – You need a Facebook page, and anyone can build one.
4. Yelp Page – Create a Yelp page and get some reviews (warning-Yelp screens reviews close, so your best efforts for reviews is with Google).
5. Make sure all business info (address, phone) is consistent on the web.
6. Info Express – Get a free listing.
7. Google Reviews – Mentioned earlier, they are a must. Always encourage your clients to write a review on Google.
8. Set up a Google Plus page – Setting up a nice Google Plus page and posting news and information can help your business perform better.
9. Get into Google Business Listings.
10. Don’t spend too much time on Facebook or other social media. For a small business, it can be a time killer.
11. If you are using Angie’s list, Home Advisor, or Thumbtack, get people to review there as well!
12. Post your services on Craigslist! (Do we need to mention this?).
13. Don’t get into political or moral debates on your company page! Nothing ever good comes from debates on your business pages, and you automatically alienate part of your customer base. If someone is doing bad behavior that you don’t like, it sure is ok to block them though.
14. Get listed with any local directory possible.
15. If you have the money, join a business association, and they will link to your website (see #1). You can get a lot of bang for the buck from the Millard Business Association for example. They charge $150 for the entire year.
16. Keep your content fresh on social media. Nothing is worse than potential clients seeing a page that has not been updated in 6 months.
17. Always get an email address from your customers. Send them emails about news and encourage referrals.
18. Remember your ABC’s (Always be selling) with your business (not personal, or you will look like a spammy jerk).
19. Don’t promote your Facebook business page on your personal Facebook page a lot, but you can share interesting things about your work.
20. Get on Linkedin! In some business areas, Linkedin can be a goldmine! If your business fits with marketing to owners or managers, be sure to place links from your website (see #1) on your Linkedin page.
21. If you have the money, donate to something. Even a small donation can make your contractor business look better from a potential customer point of view.
22. Be careful of web marketing companies. I think it goes without saying that most are a ripoff.
23. If you have the time, blog on your website (see #1). Blogging is not that hard. Just take a work project and write a few words about it (at least 150 words) or dictate to some that are helping you. Add a picture of the work site and you have a blog post. Takes like five minutes to complete.
24. It is best if you know your audience and who you are marketing to (your best potential customers, right?). Know the gender, age, and income so if you are running ads or posting on social media like Facebook, you will get more bang for the buck.
25. Post a lot of pictures or videos on your social media. Pictures are easy to do and quick advertising.
26. Get listed on Merchant Circle! It is a handy place to be found!
27. Did I mention getting a website? You can buy it from us or someone else, but get one!

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