If you run a carpet installation company, you compete with other installers in your city. Many of them do little to make their websites easy to find on Google. That gives you a chance. Start by learning how people find you. Be wary of marketing firms that promise the impossible. Below are four changes we recommend, plus one bonus.1. Install an SEO plugin – An SEO (Search Engine Optimization) plugin controls the title tags and descriptions of your pages. The descriptions are called meta descriptions. Both show in your search results. We recommend the Yoast SEO plugin.
2. Change your title tags – After you install Yoast, you can edit the title of each page. The
title tag is the page title that shows at the top of your listing in search results. A clear title tag helps your page rank. Add your city to it. Instead of “Carpet Installation Company”, write “Omaha Carpet Installation Company”. This simple step is basic local SEO.3. Show pictures of your work – Add an album or a slide show so visitors can see your work. Many contractors show before and after shots. We have found that photos of finished installations impress customers most. Good photos also help your SEO results.
4. Explain your process – Walk visitors through how you install carpet. For example: “We give you a quote within two hours of your call. Then we schedule your installation to fit your calendar.” You can also list your services in bullet points.
Bonus: get into directories – List your company in every local directory you can, such as HomeAdvisor, Houzz, Zillow, Yelp, Facebook and Google Business Profile. Keep your name, address and phone number the same in each one. Steady listing work is the base of local SEO.
If you need affordable web design or SEO for your website, call us at 402-813-4034 or fill out the contact form. We answer every day from 7 am to 10 pm.
